The social advertising platform exits stealth mode.
By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)
Linqia founder and CEO Maria Sipka exiting stealth mode last week with a funding announcement – she raised $3.475 million Series A led by $2.5 million from Javelin Venture Partners, with participation from existing angel investors like Esther Dyson.
A “social advertising platform”, Linqia helps brands share their stories and content with influential community leaders. CEO Maria Sipka told TechCrunch, “Brands these days can only manage 10-15 communities, but that overlooks the mid- to long-tail.” Linqia is here to capture the long tail of social media marketing.
Previous to Linqia, Maria Sipka was COO of the European business social network Xing.
Congrats to Maria Sipka and the team for the official launch and round of institutional funding – we’re looking forward to hearing how the long tail of social media marketing pans out.
Angie Chang is Editor-in-Chief and Co-Founder of Women 2.0, a media company offering content, community and conferences for aspiring and current women innovators in technology. Our mission is to increase the number of female founders of technology startups with inspiration, information and education through our platform. Previously, Angie held roles in product management and web UI design. Angie holds a B.A. in English and Social Welfare from UC Berkeley. Follow her on Twitter at @thisgirlangie.