This article has been syndicated from TechCrunch.
By Kim-Mai Cutler (Writer, TechCrunch)
Danielle Morrill’s been thinking about this idea for at least three years. I know this because it was almost all she could talk for an hour straight at a dinner party several years ago.
If you’re an entrepreneur and you get bit with an idea, you just can’t shake it. And so, after several years of apprenticing at building companies like Twilio, Morrill is finally striking out on her own with Refer.ly, a concept that’s been admitted to the next Y Combinator class.
What’s the idea? On the web, there’s a whole secret $3 billion world of affiliate commerce where large online stores like Amazon reward other companies or people for referring them customers. Regular people don’t really have a part in this, so Morrill’s company Refer.ly gives them access.
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