While social is essential to reaching consumers and for staying relevant as a brand, it’s also key to business and reaching our customers. By Andrea Miller (Events Manager, 500 Startup) As GE’s first CMO, Beth Comstock is the driving force behind their sales, marketing, and innovation-focused growth strategy. Beth was previously President of Integrated Media [...]
Posts Tagged "Social Media"
How to Acquire Loyal Customers with Minimal Social Media Investment
April 23, 2013 – 8:00 am
Once you understand how to efficiently utilize each social media marketing channel, there’s no end to the successful marketing campaigns you can create at a minimal cost. By Lindsey Guest (Founder & CEO, Beauty Army) Entrepreneurs are a unique breed. We’re opinionated, motivated and impatient. That’s why we get things done. Where others see barriers, [...]
The Social Media Model And What It Means For Tokii (Presence And Patience)
November 12, 2012 – 7:00 am
It might not be your social media presence that will sink or float your boat, but rather your absence. By Karla Stephens-Tolstoy (Founder & CEO, Tokii) Tokii has been in business for more than 18 months now, and we’ve been running a social media campaign since its inception. It didn’t take a rocket scientist on [...]
How One Fateful Experiment Changed The Future Of My Company
July 28, 2012 – 6:00 am
The demands for “PromoJam” promotions were quickly transitioning from a side-project to a full-time gig. By Amanda MacNaughton (Co-Founder & CMO, PromoJam) One of the most important things to understand when starting or running a business is knowing when to pivot – you must be open to change. I learned this lesson early on when [...]
5 Tips To Take Charge Of Your Career (Startup Success For Women)
July 5, 2012 – 6:00 am
Know what you want and start doing it with an infectious leadership style. By Mariette Johnson Wharton (Co-Founder & VP Marketing, Vidtel) Recently The Atlantic featured an article addressing in part the nearly impossible feat for working mothers to have it all (or at least have it all at the same time). The major limiting [...]
Social Media: 13 Ways To Engage your Audience
April 27, 2012 – 7:16 am
Bathrooms are good places for customer engagement. QR code placement on bathroom door, maybe? By Adriana Galue (Co-Founder, Mint Consulting) For those of us who spend most of our modern lives in front of a computer following trends, it has become very clear that social media has created a tremendous opportunity for brands to engage [...]
Social Media: The Right Move For Your New Business?
February 11, 2012 – 7:00 am
By Adria Saracino (Head of Outreach, Distilled) Starting a new business is a daunting experience. You have a limited amount of time to become profitable and there are only so many resources to go round. Choosing what to spend time and money doing can therefore be a tricky decision, particularly when it comes to marketing. [...]
Partner Event: Social Media Stars 2012 Event With Peanut Labs
December 12, 2011 – 7:56 pm
Peanut Labs and Playhaven got together with Funzio and wanted to start 2012 with a big Social Media Stars event on January 18, 2012 from 7pm to 11pm at Temple SF. So what is gonna happen? If you haven’t yet, you will learn a lot of things about the hosts. The products, what they do [...]
Partner Event: Save 15% on Socialize: Monetizing Social Media (Jan. 27 in Toronto)
December 5, 2011 – 9:32 am
Join Mediabistro, SocialTimes, and AllFacebook on January 27 at Socialize: Monetizing Social Media (Toronto) and learn how all the social media pieces fit together to create a unified and profitable business strategy. You’ll have the chance to connect with over 30 of today’s most influential social media leaders including Fazila Nurani (Founder, PrivaTech Consulting), Susie [...]
Partner event: Socialize Conference (Monetizing Social Media)
October 10, 2011 – 3:00 am
Next week’s Socialize: Monetizing Social Media -– West will bring together business leaders for two days of comprehensive sessions, focused discussions, and diverse perspectives on gaming, mobile, marketing, and media. The four-track conference in San Francisco on October 20-21, 2011 will give social media enthusiasts a comprehensive look at how to effectively use social media [...]
