Once you understand how to efficiently utilize each social media marketing channel, there’s no end to the successful marketing campaigns you can create at a minimal cost. By Lindsey Guest (Founder & CEO, Beauty Army) Entrepreneurs are a unique breed. We’re opinionated, motivated and impatient. That’s why we get things done. Where others see barriers, [...]
Posts Tagged "Social Media Marketing"
Google beefs up their social efforts with acquisition of social marketing startup Wildfire Interactive today. By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0) Google declared on its blog today that they will be “sparking better conversation with Wildfire”, announcing the acquisition of social marketing startup Wildfire Interactive today. Wildfire was co-founded by Victoria Ransom and [...]
The demands for “PromoJam” promotions were quickly transitioning from a side-project to a full-time gig. By Amanda MacNaughton (Co-Founder & CMO, PromoJam) One of the most important things to understand when starting or running a business is knowing when to pivot – you must be open to change. I learned this lesson early on when [...]
Congrats to the mom-and-daughter team – Agloves is now a multi-million dollar business. By AnnMarie McIlwain (Founder & CEO, CareerFuel) Women take note: there is no line for the ladies bathroom at the Consumer Electronics Show (CES) because everyone is in the men’s room. That was among the first things Jennifer Spencer and Jean Spencer, [...]
Pinterest has taken an old concept – “vision boarding” – and made it new. By Erica Nicole (Founder & CEO, YFS Magazine) It’s quite likely that your customers (depending on the audience demographic) are addicted to it. While it may appear irrelevant for your business, I wouldn’t discount the social media darling quite yet. I’m [...]