Marketing in Silicon Valley requires a scientific approach. By Julie Zhou (Growthmaster, Hipmunk) Math was my favorite subject in high school. After college, I was primed for the well-trodden path to investment banking where I could play with numbers all day. Instead, when Google came calling in search of marketers, my career took an unexpected [...]
Posts Tagged "Science"
By Lisa Suennen (Co-Founder & Managing Partner, Psilos Group) As health and science have entered the popular discourse in a greater way these past several years, there has been an upsurge in scientific literature delivered in an accessible pop culture format-science for the Everyman, if you will. Especially popular among the books that have migrated [...]