Fashion fanatic Sarah Pollack Boyd has long understood the magic behind how trends are born. But how could she prove the ROI of taste and insider relationships to potential customers? By Sarah Pollack Boyd (Founder, Simply Stylist) Years before Bravo’s The Rachel Zoe Project, I realized that stylists were the driving force behind trends. They would pass [...]
Posts Tagged "ROI"
ROI [Return Of Ignoring]: Social Media for Entrepreneurs, Startups
August 2, 2011 – 6:30 am
By Maria Sipka (Founder & CEO, Linquia) There is an inordinate amount of tick boxes for entrepreneurs when looking to build a profitable business and reputation for their aspiring brand, and one tick box that is becoming increasingly popular is the various channels within social media and digital, and how they can be utilized as [...]
