The QR code, once thought to be the latest and greatest development, has turned out not to be. While still widely used, it has proved itself difficult to operate for many consumers. You have to scan the code, then download an app, then get to the content… By Ayesha Mathews-Wadhwa (Founder & Creative Director, PixInk) [...]
Posts Tagged "QR Code"
How to Use QR Codes For Business Effectively (Mobile Mondays)
April 30, 2012 – 7:00 am
QR codes can direct customers to your business Facebook or Twitter, or a PayPal Buy Now button. By Carrie Chitsey (Founder & CEO, 3Seventy) If you are going to use QR codes for business, you need to have a plan for using QR code marketing effectively. I would suggest that you have a specific plan [...]
What’s The Deal? The Technology Of Mobile Couponing
April 14, 2012 – 7:00 am
QR Codes, SMS and Near Field Communication (NFC) are sure to shape the future of mobile couponing. By Ayesha Mathews-Wadhwa (Founder & Creative Director, PixInk) Consumers love a good find. In 2011, US consumers saved more than $4.6 billion using coupons, which is $500 million more than in 2010. With smartphones now outselling PCs, brands [...]
