Being a developer is like being an architect or a car designer. She takes input from the customers and product manager, and figures out how to make it work in the code. By Josie Gillan (Director of Quality Engineering, Salesforce) There are many different career options in technology, and it can be overwhelming to figure [...]
Posts Tagged "Product Manager"
Product Manager Cindy Alvarez Gives Advice For Startups
“Validate your assumptions about how you’re going to make money now.” By Heather McGough (Associate Producer, FailCon) I interviewed Cindy Alvarez, a talented product manager who turns understanding the customer into competitive advantage. She is a regular speaker on customer development, user research, product management, and web analytics. Failcon: What do you think was one [...]
3 New Year’s Resolutions Of A Startup Product Manager
By Katie Corner (Product Manager, BOKU) There is no doubt about it: 2011 has been quite a whirlwind. About a year ago today, I was feverishly packing up my life in Colorado to move out to San Francisco and begin work at a mobile payments startup called BOKU. It’s been a fantastic year of growth [...]
The Product Managers: Women Who Have Shipped Products
By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0) At A Field Guide To Female Founders, Influencers & Deal Makers is a list of product managers: “Behind every good product is a good product manager. It has been said that there are no exceptions. And yet each path to product management is different. Hailing from user [...]
Hiring And Interviewing Product Managers
By Cindy Alvarez (Senior Product Manager & User Experience, Yammer) The biggest risk in hiring product people is… THE UNKNOWN. What if we hire this person and they aren’t able to execute? What if they can’t negotiate with our engineers? What if they can’t operate under conditions of uncertainty? What if they worry over every [...]
How To Be The Next Marissa Mayer (A Great Product Manager)
By Mollie Vandor (Product Manager, BetterWorks) Think of building a website like building a house. There’s the engineers, who are akin to construction workers, actually putting the nuts and bolts of the structure together. The site’s designers are like decorators, making sure the house looks and feels put together and polished. And, the marketing team [...]
Startup Business Founder Ellie Cachette On Why She’s An Entrepreneur
By Ellie Cachette (Founder & CEO, ConsumerBell) The community mourns the recent death of 22 year old entrepreneur Ilya Zhitomirskiy. Being a founder of a startup comes with massive pressure. Every story is different. What’s important is that the community stays together and support each other. Below is a personal story with recognition to other [...]
How Do I Become CEO Of A Technology Startup?
What skills do you need to develop to become the CEO of a tech startup? By Laura Yecies (CEO, SugarSync) I’m often asked by young women in school, thinking about their careers, “how can I prepare to be a CEO? What should I study? What experiences should I seek?” To answer this question I think [...]
Why Product Management is Perfect for Aspiring Entrepreneurs (Big vs. Small Companies)
By Katie Corner (Product Manager, BOKU) It’s an age old feeling for aspiring entrepreneurs: I’m not ready to start my own company… yet. In the meantime, what is the most valuable next step? Join a big, stable company to learn the best processes and ship high-impact products? Join a startup to learn the classic mistakes [...]
Damn The Metrics, Full Speed Ahead!
By Ellen Beldner (Director of User Experience, Groupon) A/B testing is useful, important and a valuable part of the software production process. Note that I didn’t say part of the “design” process. You can use A/B testing to compare two radically different versions of an idea or to optimize within a single design. A/B testing [...]




