The QR code, once thought to be the latest and greatest development, has turned out not to be. While still widely used, it has proved itself difficult to operate for many consumers. You have to scan the code, then download an app, then get to the content… By Ayesha Mathews-Wadhwa (Founder & Creative Director, PixInk) [...]
Posts Tagged "PixInk"
What’s Coming For Marketing In 2013
January 12, 2013 – 6:00 am
Marketers will reward consumers that promote their brands in the social space. Mobile loyalty apps are also poised to thrive. By Ayesha Mathews-Wadhwa (Founder & Creative Director, PixInk) Some people say that 2013 will be the year of de-tech, but with so many technologies taking off, I tend to think that marketers will want to [...]
4 Trends In Product Design For Tech-Savvy Consumers
December 19, 2012 – 7:00 am
We like apps that let us control our heating, air conditioning and appliances. These are connected devices and Internet-powered hardware devices. By Ayesha Mathews-Wadhwa (Founder & Creative Director, PixInk) It is tough to stay on top of trends nowadays, isn’t it? We live in a culture of evolving innovation where the “new thing” can quickly [...]
Going Beyond The Scan With QR Codes This Holiday Season
December 6, 2012 – 6:00 am
QR codes forge customer loyalty and encourage customers to read reviews, a chance for the company to offer free stuff and coupons! By Ayesha Mathews-Wadhwa (Founder & Creative Director, PixInk) Online shopping appears to be a thing of the past — now it is all about mobile. This holiday season, the National Retail Federation expects [...]
Change The Ratio: Women Creative Directors Are The 3%
November 18, 2012 – 11:22 am
The “Guys Who Get It” panel had a man’s perspective acknowledging that the industry has to change in order for the best ideas to emerge. By Ayesha Mathews-Wadhwa (Founder & Creative Director, PixInk) It’s kind of ironic to think that creative directors at advertising agencies who typically market to women are mostly men. I recently [...]
Augmented Reality: Changing The Face Of Marketing
October 11, 2012 – 7:00 am
Augmented reality can make shopping that much more interactive — and easier. By Ayesha Mathews-Wadhwa (Founder & Creative Director, PixInk) If your world is feeling small, try augmented reality on for size. From mobile apps to video games and so much more, this forward-thinking technology is becoming more mainstream… not to mention appealing. Augmented reality [...]
Designing For Women On The Third Screen (Mobile Devices!)
June 28, 2012 – 6:00 am
35% of consumer purchasing decisions are made from the third screen: mobile devices. By Ayesha Mathews-Wadhwa (Founder & Creative Director, PixInk) You don’t have to be a designer to understand that consumers are drawn to packaging; however, there’s much more to design than colors, fonts, and photos. Design has as much to do with utility [...]
What’s The Deal? The Technology Of Mobile Couponing
April 14, 2012 – 7:00 am
QR Codes, SMS and Near Field Communication (NFC) are sure to shape the future of mobile couponing. By Ayesha Mathews-Wadhwa (Founder & Creative Director, PixInk) Consumers love a good find. In 2011, US consumers saved more than $4.6 billion using coupons, which is $500 million more than in 2010. With smartphones now outselling PCs, brands [...]
