Sure, the dismal statistics on how many female founders are funded by VCs may be down to how few women entrepreneurs ask for meetings, but that’s no excuse, writes Kat Gordon. By Jessica Stillman (Editor, Women 2.0) The statistics on the amount of VC money flowing to women-led businesses are well publicized and pretty dismal [...]
Posts Tagged "Maternal Instinct"
More Women In Advertising Will Make The World A Better Place
September 22, 2012 – 7:00 am
Women hold the purse strings, but don’t control advertising. By Kat Gordon (Founder, Maternal Instinct) I have worked the ad agency beat. And here’s what I’ve learned: women hold the purse strings, but surrender that power when it comes to work environments. Can you imagine any other business case study that presents itself this way: [...]




