In our content driven world, marketing expert Jennifer Aaker believes a good story will get you closer to your business and career goals. By Rachel Lehmann-Haupt (Editor, Women 2.0) Have you ever noticed that the best founders and CEOs always have a dramatic story to tell about how their company came to be and it’s [...]
Posts Tagged "Marketing"
Content Marketing, Demystified
April 14, 2013 – 6:00 am
Everyone is chattering about content marketing but to the newbie it can sound like they’re talking about a thousand different things. One expert explains the essence of the idea for startup founders. By Kathy Alice Brown (SEO consultant, Stone Temple Consulting) You have to have been living under a rock to have not heard of [...]
Tips From a 5′-2″ Woman on How to Not Be Overlooked
March 26, 2013 – 6:00 am
Shira Abel may be short and she may be a woman, but she never lets those facts let her get drowned out of a conversation. Here are her tips for standing out and getting what you’re worth. By Shira Abel (CEO, Hunter & Bard) I work in the man’s world of tech, which is great [...]
Launch a Startup Like a Rock Band at SXSW
March 20, 2013 – 9:00 am
Ex-band manager Rebekah Campbell explains how she used the lessons she learned launching bands at SXSW to generate a ton of buzz for her startup on a shoestring. By Rebekah Campbell (Founder & CEO, Posse.com) Before starting work on Posse.com I spent ten years managing rock bands. Most of the artists I represented were successful in Australia, [...]
How to Ensure Your Marketing Campaign Is a Train Wreck
March 19, 2013 – 7:00 am
Want journalists to thoroughly ignore your marketing campaign? Just ignore their needs. By Jessica Stillman (Editor, Women 2.0) You’ve got a great product. Now all you need is for people to actually know it exists. Sounds like a job for the press. But how can you get journalists and commentators to take notice? VC Mark [...]
What’s Coming For Marketing In 2013
January 12, 2013 – 6:00 am
Marketers will reward consumers that promote their brands in the social space. Mobile loyalty apps are also poised to thrive. By Ayesha Mathews-Wadhwa (Founder & Creative Director, PixInk) Some people say that 2013 will be the year of de-tech, but with so many technologies taking off, I tend to think that marketers will want to [...]
4 Marketing Mistakes Startup Founders Make
December 1, 2012 – 11:00 am
Learn what *not* to do from entrepreneurs in the startup trenches. By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0) A recently list of Startup Marketing Mistakes held some useful tips and advice for startup marketing, tried-and-true from entrepreneurs in the trenches. They asked sage entrepreneurs – “What is the #1 marketing mistake startups make and [...]
Should Your Startup Run Ads? (Pre- Or Post- Product/Market Fit)
November 29, 2012 – 9:00 am
Who does well with paid marketing? By Elizabeth Yin (Co-Founder, LaunchBit) This is a continuation of a 2-part blog series on whether to run ads for your startup. Before, I talked about running ads pre- product/market fit. This week’s post assumes your startup has achieved product/market fit and is in its growth stage. Once you [...]
Augmented Reality: Changing The Face Of Marketing
October 11, 2012 – 7:00 am
Augmented reality can make shopping that much more interactive — and easier. By Ayesha Mathews-Wadhwa (Founder & Creative Director, PixInk) If your world is feeling small, try augmented reality on for size. From mobile apps to video games and so much more, this forward-thinking technology is becoming more mainstream… not to mention appealing. Augmented reality [...]
How To Create Low-Cost Walking, Talking Advertisements For Your Brand As A One-Woman Shop
August 13, 2012 – 6:00 am
Women 2.0 readers save $150 on the author’s Smarter Branding For Startups class for creating a powerful brand. By Brenda Bence (Instructor, Udemy) Time and again, I hear the same branding myth from business owners: “I don’t have the staff I need to focus on marketing.” The truth is: Your marketing team is actually very [...]
