The founder and CEO of Stitch Fix explains why her company dodged the press, spent nothing on marketing and avoided hype in the initial phases of their startup. By Jessica Stillman (Editor, Women 2.0) Most startups would drool at the prospect of journalists knocking on their door desperate to hear about their business. Not StitchFix. [...]
Posts Tagged "Katrina Lake"
This week, women entrepreneurs disrupt the traditional ways of shopping, education and beauty. By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0) In this week’s roundup of women entrepreneurs getting funded – CEO Katrina Lake (pictured) founded San Francisco-based Stitch Fix in February 2011. Yesterday, the company announced receiving $4.75 million Series A, led by Baseline [...]