Sure, the dismal statistics on how many female founders are funded by VCs may be down to how few women entrepreneurs ask for meetings, but that’s no excuse, writes Kat Gordon. By Jessica Stillman (Editor, Women 2.0) The statistics on the amount of VC money flowing to women-led businesses are well publicized and pretty dismal [...]
Posts Tagged "Kat Gordon"
The “Guys Who Get It” panel had a man’s perspective acknowledging that the industry has to change in order for the best ideas to emerge. By Ayesha Mathews-Wadhwa (Founder & Creative Director, PixInk) It’s kind of ironic to think that creative directors at advertising agencies who typically market to women are mostly men. I recently [...]
Women hold the purse strings, but don’t control advertising. By Kat Gordon (Founder, Maternal Instinct) I have worked the ad agency beat. And here’s what I’ve learned: women hold the purse strings, but surrender that power when it comes to work environments. Can you imagine any other business case study that presents itself this way: [...]