This is an intersection of technical chops with marketing – as defined in Andrew Chen’s post. By Romy Misra (Director of Analytics, Visual.ly) There has been considerable debate off late of the Growth Hacker being the new VP of marketing, kicked off by this Andrew Chen blog post. It looks like it’s on it’s way [...]
Posts Tagged "Growth Hacker"
The Science Of Marketing
June 5, 2012 – 9:00 am
Marketing in Silicon Valley requires a scientific approach. By Julie Zhou (Growthmaster, Hipmunk) Math was my favorite subject in high school. After college, I was primed for the well-trodden path to investment banking where I could play with numbers all day. Instead, when Google came calling in search of marketers, my career took an unexpected [...]
