Want journalists to thoroughly ignore your marketing campaign? Just ignore their needs. By Jessica Stillman (Editor, Women 2.0) You’ve got a great product. Now all you need is for people to actually know it exists. Sounds like a job for the press. But how can you get journalists and commentators to take notice? VC Mark [...]
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"A recession is the best time to start a company.
The opportunity cost is low, hiring good people
is relatively easy, rent and equipment are cheap
(sometimes free) and established competitors are
focused on reducing costs and staying in
business, not on innovation. The key is being in
a good position when the economy picks up."
- Rebecca Lynn
Partner, Morgenthaler Ventures
"Some of the best products and services come
out of some of the worst times. In the early 90s,
tens of millions of dollars had gone down the
drain in a futile effort to develop 'pen computing'
(early phase of mobile computing) and a
recession was shriveling the economic outlook."
- Chris Shipley
Chairman, Guidewire Group
