The “Guys Who Get It” panel had a man’s perspective acknowledging that the industry has to change in order for the best ideas to emerge. By Ayesha Mathews-Wadhwa (Founder & Creative Director, PixInk) It’s kind of ironic to think that creative directors at advertising agencies who typically market to women are mostly men. I recently [...]
Posts Tagged "Creative Directors"
More Women In Advertising Will Make The World A Better Place
September 22, 2012 – 7:00 am
Women hold the purse strings, but don’t control advertising. By Kat Gordon (Founder, Maternal Instinct) I have worked the ad agency beat. And here’s what I’ve learned: women hold the purse strings, but surrender that power when it comes to work environments. Can you imagine any other business case study that presents itself this way: [...]
