The only way to encourage investors to invest today is to create urgency — create a possibility that there may not be a chance to invest later. By Elizabeth Yin (Co-Founder & CEO, LaunchBit) Every TechCrunch article makes raising a round look easy, but behind most rounds, it’s a real uphill battle. I struggled with [...]
Posts Tagged "Andrew Chen"
This is an intersection of technical chops with marketing – as defined in Andrew Chen’s post. By Romy Misra (Director of Analytics, Visual.ly) There has been considerable debate off late of the Growth Hacker being the new VP of marketing, kicked off by this Andrew Chen blog post. It looks like it’s on it’s way [...]
Marketing in Silicon Valley requires a scientific approach. By Julie Zhou (Growthmaster, Hipmunk) Math was my favorite subject in high school. After college, I was primed for the well-trodden path to investment banking where I could play with numbers all day. Instead, when Google came calling in search of marketers, my career took an unexpected [...]
By Ellen Beldner (Director of User Experience, Groupon) A/B testing is useful, important and a valuable part of the software production process. Note that I didn’t say part of the “design” process. You can use A/B testing to compare two radically different versions of an idea or to optimize within a single design. A/B testing [...]