Google’s SVP of advertising shared five key insights into the future of advertising this week. By Lauren Jisoo Kim (Events Coordinator, Women 2.0) Earlier this year, Adweek ran this piece on Susan Wojcicki, SVP of Advertising at Google, asking: “Is This the Most Important Person in Advertising? Hint: she runs a $43.7 billion ad business.” [...]
Posts Tagged "Advertising"
Four female-driven trends shape the advertising landscape in 2013. By Amy Vale (VP Global Research & Strategic Communications, Mojiva) Mobile is still in a very nascent stage and is far from reaching its culmination. The industry has at least another five to ten years to see a real mobile investment come from the big spenders [...]
Women hold the purse strings, but don’t control advertising. By Kat Gordon (Founder, Maternal Instinct) I have worked the ad agency beat. And here’s what I’ve learned: women hold the purse strings, but surrender that power when it comes to work environments. Can you imagine any other business case study that presents itself this way: [...]