This is an intersection of technical chops with marketing – as defined in Andrew Chen’s post. By Romy Misra (Director of Analytics, Visual.ly) There has been considerable debate off late of the Growth Hacker being the new VP of marketing, kicked off by this Andrew Chen blog post. It looks like it’s on it’s way [...]
Posts Tagged "A/B Testing"
The Science Of Marketing
June 5, 2012 – 9:00 am
Marketing in Silicon Valley requires a scientific approach. By Julie Zhou (Growthmaster, Hipmunk) Math was my favorite subject in high school. After college, I was primed for the well-trodden path to investment banking where I could play with numbers all day. Instead, when Google came calling in search of marketers, my career took an unexpected [...]
Are You A/B Testing Your Designs? Quantifying Design Success
December 21, 2011 – 5:00 am
By Laura Klein (Principal, Users Know) The other day, I posted something I strongly believe on Twitter. A few people disagreed. I’d like to address the arguments, and I’d love to hear feedback and counter-arguments in the comments where you have more than 140 characters to tell me I’m wrong. My original tweet was, “I [...]
Damn The Metrics, Full Speed Ahead!
July 26, 2011 – 6:00 am
By Ellen Beldner (Director of User Experience, Groupon) A/B testing is useful, important and a valuable part of the software production process. Note that I didn’t say part of the “design” process. You can use A/B testing to compare two radically different versions of an idea or to optimize within a single design. A/B testing [...]
