The founders of True & Co. put lacy thongs in the swag bags at a mostly male tech conference; their eyebrow-raising approach to launching caught the eye of a few women investors. Is this what it takes to fund women-led ventures? By Lydia Dishman (Contributor, Fast Company) On the first day of the D10 conference [...]
Posts Tagged "Aarthi Ramamurthy"
True&Co Takes $2M Seed Funding From First Round, SoftTech, Others To Shake Up The Bra Industry
May 31, 2012 – 5:00 am
True&Co co-founders Aarthi Ramamurthy and Michelle secure funding from investors for bra shopping. By Ingrid Lunden (Writer, TechCrunch) The women’s liberation movement once taught ladies to cast off their bras in solidarity and empowerment; now a new startup, founded by two women, is inverting that formula to make sure that when you put it back [...]
