By Ariel Schwartz (Senior Editor, Co.Exist)
Created by a team that includes award-winning game designer Brad Wiggins and Amanda Wixted, the former Tech Lead of Zynga’s iOS team, Seeds gamifies microlending – a practice popularized by Kiva that lets people loan small amounts of cash (on the order of $25) to borrowers in the developing world, most of whom lack a credit history.
The idea for Seeds came to founder Rachel Cook, a former equities trader, after reading an op-ed by Nicholas Kristof in The New York Times about the positive effects of microlending on women. Before launching Seeds, Cook worked on a documentary on the subject called The Microlending Film Project. Now, instead of just chronicling the impact of microlending on women, Cook hopes to encourage participation.
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