Landing page tests are one of the easiest ways to do market testing on a business idea without even having a product, AKA getting online customers without coding.
I’m thrilled that more web startups are using landing page tests to validate their business ideas, but the tactical details of how to build a landing page, market it, and then analyze how it went are often mysterious to new entrepreneurs.
Here are some of the best practices we’ve learned along the way in running these kinds of tests:
This post was originally posted at LaunchBit.
About the guest blogger: Elizabeth Yin is an internet marketer and backend programmer. Previously, she ran marketing for startups and also worked as a marketing manager at Google. Prior to Google, Elizabeth wrote backend code for startups during the rise and fall of the dot com era. Elizabeth holds a B.S. in Electrical Engineering from Stanford and an MBA from MIT Sloan. Follow her on Twitter at @launchbit.