By Katrina Salas-Padilla (Contributing Writer, Women 2.0)
As the U.S. grapples with the economic downturn, we hold onto threads of hope in promising entrepreneurial ventures. Any opportunity to propose a revenue-generating idea for job creation in the U.S. has been taken with sincerity, while there remains a loophole to America’s domestic economic crisis where entrepreneurship and technology have sought refuge as well — the emerging markets.
Emerging Markets And The Role OF Women
Brazil, Russia, India and China – known as the “BRIC” countries – have provided a womb for economic growth long before U.S. economic downturn. Now more than ever, they have birthed opportunity that continues to grow exponentially. With new opportunity comes the question of adept talent – who will fill in its shoes?
Sylvia Hewlet reports in Forbes Magazine, “only 10% to 15% of the college-graduate population of China and India are well-prepared enough to be part of a management track at a local corporations. So the effective highly qualified pool of people is quite limited?”
Women As Untapped Human Capital, Talent
In the call for participation during this exponential growth of opportunity, the answer is simple – women have become the backbone of talent in the rising opportunity of emerging markets.
In Brazil, for instance, Hewlet reports that women now make up “60% of college graduates.” In total, 55% of college degrees are now going to women in emerging markets. These statistics suggest that the promising revival of America’s economy not only lies in the womb of emerging markets, but especially in the hands of women.
Women-Led Innovation And The Emerging Markets On February 14
At the Women 2.0 Conference 2013 on February 14 in San Francisco, the emerging markets and “the next billion” will be discussed. Such innovation will be addressed by speakers including:
- Selina Tobaccowala (founder of Evite.com; SurveyMonkey SVP Products & Engineering)
- Hetal Pandya (Easilydo co-founder)
- Linda Franco (Machina co-founder)
- Rashmi Sinha (SlideShare founder)
- Sally Buberman (Wormhole IT founder)
- Alexandra Johnson (DFJ Aurora managing director)
- Shaherose Charania (Women 2.0 co-founder)
Join Women 2.0 for a day of emerging technology, innovation and leadership at the Women 2.0 Conference on February 14 – get your ticket now and save $50 with code “BEMINE” (sale ends Monday, February 11)!
Photo credit: Judith on Flickr.
Women 2.0 readers: Are you attending the Women 2.0 Conference on February 14?
About the guest blogger: Katrina Monet Salas-Padilla is a budding entrepreneur and Marketing Strategist from the San Francisco Bay Area. Katrina works extensively on strategy with local non-profit organizations, is on the Board of Directors for California Poets in the Schools, serves on Stanford Alumni community leadership committees, and writes poetry for publication. She received her B.A. from Stanford University in 2011. Follow her on Twitter at @katrina_monet.