By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)
Amanda will be presenting a case study about user acquisition alongside women entrepreneurs and executives who started successful high-growth companies including the female founders of Match.com, Cisco, Oxygen Network, Urban Decay and TRUSTe. Full agenda and speaker roster for PITCH NYC here.
About DailyWorth’s Amanda Steinberg:
- Amanda is a user acquisition guru - Since DailyWorth’s launch in January 2009, they have garnered 300,000+ subscribers and a stream of media appearances, including New York Times, Forbes, USA Today and a recent two-page spread on CEO Amanda Steinberg in Cosmo!
- She bootstrapped until she had a few thousand subscribers - When she was on the right track with DailyWorth and armed with that early progress, Amanda raised a friends and family round and used it until she had a solid base of advertisers and a formula for acquiring customers. With a solid business model, Amanda was raised more money in her series A round than targeted, reported Inc.
- She believes in teaching women to realize their worth - “No one is going to fix financial inequity for women. We have to recognize our own self-worth, ask for higher salaries, invest more aggressively, and build our own wealth,” the DailyWorth CEO told Ladies Who Launch.
- Amanda teaches women to play financial hardball - she says “Many women don’t have a bag of tricks when it comes to pricing, contracts, invoicing and collections. Especially collections! In areas of cash flow management, you have to be willing to play hardball. I give women a bag of tricks and teach them how to play hardball.”
Learn how to grow your startup from zero to millions of users from Amanda Steinberg and the dozen of successful women entrepreneurs speaking at Women 2.0 PITCH NYC Conference on November 14, 2012 – get your $300 ticket now to join us!
Women 2.0 readers: Joining us on November 14 at the PITCH NYC Conference? Let us know in the comments.
Angie Chang is Editor-in-Chief and Co-Founder of Women 2.0, a media company offering content, community and conferences for aspiring and current women innovators in technology. Our mission is to increase the number of female founders of technology startups with inspiration, information and education through our platform. Previously, Angie held roles in product management and web UI design. Angie holds a B.A. in English and Social Welfare from UC Berkeley. Follow her on Twitter at @thisgirlangie.