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Little Girls Are Better at Designing Superheroes Than You

Invent your future! Encourage kids to imagine their strongest, wildest selves regularly with superhero costumes and power poses.

By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

Over spring break, undergraduate biology student and artist Alexandria Law started a mini art project. Her new blog Little Girls Are Better at Designing Superheroes Than You features pictures Alex took of girls wearing superhero costumes – alongside her drawings of the girls as actual superhero characters.

“Kids are more impressionable than you, but kids can also be less restricted by cultural gender norms than you. Kids are more creative than you, and they’re better at making superheroes than you,” she Read More »

Update Take Your Daughter to Work Day: Teach Her About Tech Instead

Today is Take Your Daughter to Work Day. If your kids are less than excited by this worthy but dated occasion, how about introducing them to technology instead, suggests one female CEO.

By Jessica Stillman (Editor, Women 2.0)

Today is the 20th anniversary of Take Your Daughter to Work Day. A pioneering idea to enlarge the experiences and ambitions of girls in its day, the yearly occasion for parent-child bonding is–let’s admit it–starting to feel a bit dated. Unless you’re an astronaut or a cowgirl, a one-day immersion in your work life is probably not going to light up the imagination of your kids.

You might be doing awesome things at your computer or in your cube but visually observed from the outside, it doesn’t really seem that interesting, is it?

So female CEO Adrian Ott offered a fabulous update building on the original, worthy idea Read More »

Customer Acquisition for Your Freemium Product Launch

For WeddingCakeLove, I spent about four hours on this pre-launch process to acquire customers. After launch, my process is a lot different — more on that in part two, coming soon.

By Tracy Osborn (Founder, WeddingLovely)

This week, WeddingLovely launched our newest wedding vendor directory for wedding bakeries, WeddingCakeLove.com. I’ve launched five other directories so far (for stationers, planners, photographers, videographers and wedding venues) and have acquired quite a few tricks under my sleeves on how I onboard small businesses into the directory. This article covers pre-launch tactics – setting up a landing page, how to find small-businesses to contact, and how to email without looking like you’re spamming. Read More »

Top 10 Technovation Challenge World Pitch Teams Announced, Will Pitch Next Week at Twitter HQ in SF

High school girls have prototyped game-changing mobile apps for the Technovation Challenge. The best teams will be flying in from all over the world – New York, Texas, Nigeria, Brazil and England – to compete on May 2 at the World Pitch 2013 event in San Francisco.

By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

Over 600 girls from around the world competed in the Technovation Challenge this year – they built mobile apps to solve problems in their local communities around the world.

On May 2, the top 10 regional finalists teams will pitch their ideas to venture capitalist judges at Technovation World Pitch 2013, held at Twitter’s headquarters on the evening of May 2 in San Francisco. Read More »

This is What an Angel Investor Looks Like – Eva Ho

Women 2.0 profiles women angel investors in our weekly “This Is What An Angel Investor Looks Like” series.

By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

Los Angeles-based angel investor Eva Ho is currently a VP of Marketing and Operations at Factual. A tech founder herself, she co-founded Navigating Cancer in 2008 to empower cancer patients in navigating their best care options.

Eva has been angel investing and serving as an advisor for startups the past few years. She serves as an advisor for WebFWD, Mucker Lab, Common Crawl and newMe Accelerator. Read More »

PITCH Finalist Mavatar, Co-Founded by Susan Akbarpour, Raises $1 Million Seed Funding

Menlo Park-based Susan Akbarpour, co-founder and president of Mavatar, raised $1 million in seed funding this week!

By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

Smart comparison shopping company Mavatar was co-founded by Stanford Graduate School of Business grad Susan Akbarpour, who presented at Women 2.0 PITCH SF Startup Competition as a finalist earlier this year.

The company today announced raising $1 million funding from former Facebook CPO Chris Kelly, former Stanford Graduate School of Business lecturer Jeffery Moore, Triton Systems CEO Ross Haghighat, and Dr. Afshin Graveli and his wife Anousheh. Read More »

DailyWorth CEO and Founder Amanda Steinberg Raises Additional $1 Million Funding

New York-based entrepreneur Amanda Steinberg nabs an additional $1 million in funding in an additional Series A raise led by DFJ Gotham.

By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

Financial media company DailyWorth announced this week that they have raised an additional $1 million in Series A funding led by DFJ Gotham. Previously, the company founded by Amanda Steinberg raised $2 million in Series A last year.

Having been a programmer at many venture-backed NYC startup companies in her twenties, Amanda learned what makes an Internet startup successful: “a clear, simple revenue model; scalable technology; and a valid problem in a large market to solve.” Read More »

How to Acquire Loyal Customers with Minimal Social Media Investment

Once you understand how to efficiently utilize each social media marketing channel, there’s no end to the successful marketing campaigns you can create at a minimal cost.

By Lindsey Guest (Founder & CEO, Beauty Army)

Entrepreneurs are a unique breed. We’re opinionated, motivated and impatient. That’s why we get things done.

Where others see barriers, we see opportunities. While others procrastinate, we innovate. It’s this attitude and willingness to challenge myself that enabled me to launch and grow my company, Beauty Army, while spending next to nothing on customer acquisition. Read More »

Eventbrite, Co-Founded by President Julia Hartz, Raises $60 Million Funding

Ticketing platform Eventbrite raises $60 million in Series F funding.

By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

Eventbrite, the leading self-service ticketing company co-founded by president Julia Hartz, announced today raising $60 million in financing led by Tiger Global Management. Eventbrite also announced new investment partner T. Rowe Price this week. The company’s total funding now stands at $140 million.

The growth capital will be used to continue innovating, building and changing the landscape of ticketing. This includes accelerating international and mobile growth. Read More »

Investor Comedy Relief: the Missed Investment Opportunity

Best market sizing analysis on earth, via Ali G, for the ice cream glove market analysis.

By Lisa Suennen (Co-Founder & Managing Partner, Psilos Group)

Have you seen Shark Tank? Seriously, who comes up with this stuff? Someone should do a study matching the city of origin of some of the crazier ideas with the number of meth lab arrests in that same locale. I have to believe there is a relationship here; correlation or causality? Who knows?

The fact is, however, that some ideas that sound bat-$%#@ crazy turn out to be good. $4 coffee? What? Are you nuts? Who is going to pay $4 for coffee that you can pay $1 for or make at home, for God’s sake? Hello Starbucks. Read More »

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