The front-end web and mobile development is where UX meets code.
By Frances Advincula (Software Engineer, Accenture)
When I was young, I wanted to be a fashion designer. But then I grew up and realized I actually have to be able to eat food and pay rent, so I became a software engineer instead.
Fast forward a few years. I’m not really sure what happened, but it seems like all of a sudden, I became super interested in the intersection of user experience and programming. Read More »
Augmented reality can make shopping that much more interactive — and easier.
By Ayesha Mathews-Wadhwa (Founder & Creative Director, PixInk)
If your world is feeling small, try augmented reality on for size. From mobile apps to video games and so much more, this forward-thinking technology is becoming more mainstream… not to mention appealing.
Augmented reality (AR) involves tying in live view of a physical, real-world environment with amplified elements Read More »
Editor’s note: Jessica Bishop was a 2010 PITCH finalist – Apply for the PITCH NYC Startup Competition by August 31, 2012 for your chance to present onstage in November at our conference.
By Jessica Bishop (Founder, Klink Mobile)
Feeling low on energy working on your startup? Maybe you just need to move in a new direction.
In 2010, I was the CEO and co-founder of Prepay Nation, a company that made international mobile money transfers possible though technology integrated with top-up machines housed in brick-and-mortar establishments. It was my job to check in on how the top-up technology was functioning and how customers were responding so that I could steer the company in the right direction. Consequently, I spent a lot of time traveling Read More »
QR codes can direct customers to your business Facebook or Twitter, or a PayPal Buy Now button.
By Carrie Chitsey (Founder & CEO, 3Seventy)
If you are going to use QR codes for business, you need to have a plan for using QR code marketing effectively. I would suggest that you have a specific plan about where you are going to direct prospective customers who scan the QR codes with their smart phones to get the maximum benefit from this type of marketing effort.
A number of companies use their QR codes in advertising to direct customers to their website, but this is not the only way you can put the special barcodes to good use. They can also be used to direct customers to your business Facebook or Twitter page. Read More »
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