Women 2.0

Crowdsourcing a Book on Women in Innovation: How Can You Help?

Women 2.0 is a proud partner in Innovating Women, a groundbreaking project aimed at crowdsourcing a book detailing women’s contributions to STEM and innovation.

By Jessica Stillman (Editor, Women 2.0)

Women’s contributions to entrepreneurship, innovation and science and engineering are impressive, but their voices are often muted and their stories fade into the background. Innovating Women, a new project by Singularity University aims to change that.

Created in partnership with noted author and VP of Innovation at Singularity University, Vivek Wadhwa, the project will surface the stories of women in startups and STEM and give them voice through an Indiegogo campaign to crowd-create a book featuring research and perspectives about women’s participation in the innovation economy worldwide. Read More »

Also posted in Blog, News, Partner Events, Startup Life

Please Don’t Forget Women: An Open Letter to the Editor-in-Chief of Inc. Magazine

A founder takes a close look at the pages of Inc. and doesn’t exactly like what she sees when it comes to diversity.

By Liza Kindred (Founder & CEO, Third Wave Fashion)

Dear Mr. Eric Schurenberg,

Please don’t forget that it’s not only white men who matter in today’s entrepreneurial landscape.

I’m sure you know that it’s nothing new to publish a business magazine with a white man on the cover; most of them do. But your Editor’s Letter in this month’s Inc. Magazine really got me hot under the collar… and then I started paying more attention to what I was seeing in your magazine. It was, in a word, shameful. Read More »

Also posted in Blog, Business, Career, Female Founders

Content Marketing, Demystified

Everyone is chattering about content marketing but to the newbie it can sound like they’re talking about a thousand different things. One expert explains the essence of the idea for startup founders.

By Kathy Alice Brown (SEO consultant, Stone Temple Consulting)

You have to have been living under a rock to have not heard of content marketing. It’s one of those marketing buzzwords that seems to be everywhere, touted as the newest, best way to market your business, especially online. But truth be told, there is nothing new about it. That folksy newsletter that your local insurance agent has been putting out for decade – with its home renovation tips and updates on that move to the new office – is content marketing at its purest. Read More »

Also posted in Blog, Business, Career

“The Most Important Person in Advertising,” Susan Wojcicki, Delivers Keynote At Ad:Tech SF

Google’s SVP of advertising shared five key insights into the future of advertising this week.

By Lauren Jisoo Kim (Events Coordinator, Women 2.0)

Earlier this year, Adweek ran this piece on Susan Wojcicki, SVP of Advertising at Google, asking: “Is This the Most Important Person in Advertising? Hint: she runs a $43.7 billion ad business.” Judging by the way she diverted journalist Tim Peterson’s line of questioning on being “the most powerful woman at Google” and who her mentors were (her answer: “Actually, one thing I should mention, just back to me as an executive at Google. I’ve managed Adsense since the beginning…”), this woman means all business, so I’ll refrain from waxing poetic on her many merits as a role model to professional women.

Delivering her keynote yesterday morning to a packed house at Ad:Tech SF 2013, Wojcicki spoke about the “Future of Advertising.” Read More »

Also posted in Blog, Business, Career, Events

Who Needs a Y Chromosome? New Documentary Encourages Girls to Get Into Tech

A new short documentary fighting back against the decline in the number of young women considering studying computer science premieres tonight at Stanford.

By Ayna Agarwal & Ellora Israni (Co-Directors, she++ Women in Technology Conference)

Between 2000 and 2009, there was a 79% drop in the number of first-year undergraduate women considering computer science, even as the likes of Facebook, Twitter and Angry Birds were making technology ‘cool’ again. And so, we have been told, time and time again, we need more women in technology. But we’re not entirely convinced by the op-eds and panel discussions. The greatest technology companies of our time — Apple, Google, Facebook — have been successfully founded and run by men. And they seem to be doing a pretty good job.

Our new short documentary she++: The Documentary fights back against this thinking Read More »

Also posted in Blog, Business, Career, Events, Tech Talk

How to Ensure Your Marketing Campaign Is a Train Wreck

Want journalists to thoroughly ignore your marketing campaign? Just ignore their needs.

By Jessica Stillman (Editor, Women 2.0)

You’ve got a great product. Now all you need is for people to actually know it exists. Sounds like a job for the press. But how can you get journalists and commentators to take notice?

VC Mark Suster recently offered some guidance. Read More »

Also posted in Venture Capitalists

Zynga Adds Ellen Siminoff To Board Of Directors This Month (Women In The Boardroom)

Ellen Siminoff, founding executive at Yahoo!, joins the all-male board of social gaming company Zynga.

By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

From the successful Internet campaign to add Facebook COO Sheryl Sandberg to the all-male board of directors at the social networking giant (which happened after the company went IPO), to a steady stream of studies and articles touting higher ROI for companies with women on the board, there is a growing awareness of board hegemony making decisions for a heterogeneous society.

Former Yahoo! executive Ellen Siminoff was added Zynga’s board of directors this month, the first woman to join the previously all-male board. She will also join the audit committee at Zynga. Read More »

Also posted in Blog, Business, News, Startup Life

Fundable For The Non-In Crowd (Crowdfunding For Startups)

Raising capital for equity, or in return for a customized ‘pigs will fly t-shirt’.

By Heddi Cundle (Founder & CEO, myTab)

I signed up my startup myTab to Fundable recently. We need cash for myTab to scale. We’re doing well, things are on target yet investors will not go near a female single entrepreneur, not even if they’re blind drunk (the investors, just FYI). I’m like a Medusa to them! We’re getting rave reviews about myTab, scaling well, 40% return visitors, nearly 100k uniques a month and boostrapping like Goodwill. We’re getting there and we can shout above the noise quite easily.

Regardless, no one will invest because we don’t have that ‘lead guy’ on board. It’s a bit of a gender problem in Silicon Valley Read More »

Also posted in Blog, News

In Conversation: LearnVest’s Alexa von Tobel on Fundraising & Setting Massive Goals

On the eve of LearnVest’s announcement that the New York-based startup has just raised an additional round of financing, we wanted to share a conversation with founder Alexa von Tobel about setting large organizational goals and seeking funding to grow. This conversation was shot at TED Women after von Tobel had taken funding from Accel Partners, and she describes her idea for providing personal finance guidance that can be more personalized than one-size-fits-all books for people without the resources for financial advisors. Among her goals? Keeping people in their 20s and 30s from ever getting into debt and educating more than 10 million women over the next few years.

Also posted in Blog

Live TEDWomen Coverage: Hillary on Tech Innovation

The TEDWomen audience in DC received a surprise guest this afternoon in the form of US Secretary of State Hillary Clinton. She championed support for innovation in the form of TechWomen, which provides professional mentorship by pairing technologists around the world with American women. Skills development and networking are the dual focuses of the program to achieve more education around science and (our favorite) entrepreneurship. Read More »

Also posted in Blog Comments (1)

Media

Crowdsourcing a Book on Women in Innovation: How Can You Help?

Please Don’t Forget Women: An Open Letter to the Editor-in-Chief of Inc. Magazine

Content Marketing, Demystified

“The Most Important Person in Advertising,” Susan Wojcicki, Delivers Keynote At Ad:Tech SF

Who Needs a Y Chromosome? New Documentary Encourages Girls to Get Into Tech

How to Ensure Your Marketing Campaign Is a Train Wreck

Zynga Adds Ellen Siminoff To Board Of Directors This Month (Women In The Boardroom)

Fundable For The Non-In Crowd (Crowdfunding For Startups)

In Conversation: LearnVest’s Alexa von Tobel on Fundraising & Setting Massive Goals

Live TEDWomen Coverage: Hillary on Tech Innovation

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