Published on: May 22, 2013 – 11:00 am
Companies that persist in picturing early adopters as exclusively male are missing out on massive business opportunities, claims Sephora’s CMO.
By Jessica Stillman (Editor, Women 2.0)
Who’s the stereotypical early adopter of tech innovations? For the answer look no further than satirical Tumblr ‘White Guys Wearing Google Glass.’ This white dude image might not be correct (in fact an African-American man is apparently one of the most prolific Google Glass testers, and plenty of women are trying it if not necessarily loving it) but it is the kneejerk picture that pops into many heads when they hear the phrase.
But not only is that image of early adopters totally wrong, writes Sephora CMO Julie Bornstein on Business Insider this week, it’s also terrible business. Read More »
Published on: May 22, 2013 – 9:00 am
A female programmer who worked in tech in the 80s talks about what has changed, and what younger female technologists can do about the sexism that persists.
By Jessica Stillman (Editor, Women 2.0)
Compared with farming or carpentry, computer science may be a fairly young field, but women entering tech careers today can still benefit from the wisdom of at least a few generations of women that have come up before them. What did these older generations experience, what has changed, and what wisdom can they offer younger women?
Those the questions tackled in a recent New York Times Sunday Review column by Ellen Ullman, a former software engineer and the author of the memoir Close to the Machine. Read More »
Published on: May 22, 2013 – 6:00 am
How do you get unstuck when life is not what you imagined it to be?
By Bo Ren (Technical Project Manager, Opower)
You’re in your 20s, a couple years into your first corporate job and you feel stuck; you’re in a less-than-ideal living situation; you’re in an unhappy and unhealthy relationship but you just can’t seem to leave. Let’s be honest, life is pretty low, underwhelming and overwhelming at the same time, and downright shitty. Your post-college years are not what you imagined. You thought you’d move to NYC, go to grad school, meet that Mr. Right etc…Instead you embarked on a circuitous path full of unexpected twists and turns.
This was me at 25. Less than ideal. Read More »
Published on: May 21, 2013 – 3:00 pm
By Nicel Jane (Contributing Writer, Femme-o-nomics)
While women are equipped with the necessary skills to perform well as leaders, they are not exercising “the ability to self-promote.” They hesitate getting their accomplishments known to the people in the highest rungs of the organization resulting to their inability to get the support they need to advance.
This was one of the findings of the latest Conference Board of Canada report released May 2013. Donna Burnett Vachon and Carrie Lavis authored Women in Leadership: Perceptions and Priorities for Change which is based on the results of a national survey of more than 800 men and women as well as in-depth interviews with female leaders and women who are aspiring for these positions.
Read More »
Published on: May 21, 2013 – 9:00 am
When Lauren Bacon received a question from a reader who wanted to know whether she should pursue her dreams now or build up a financial cushion, she turned to consultant Elizabeth Crook for advice. This video captures their insightful discussion.
By Lauren Bacon (Author, The Boss of You)
One of the great gifts that comes with the work I do is that people share some big and tender questions with me. I’m always humbled by the experience of hearing them, because it’s such a vulnerable thing to open up and share the stuff we are wrestling with.
I received an email recently from a reader who is working with a question that I know is shared by a lot of people – and at its heart, the question is this Read More »
Published on: May 21, 2013 – 6:00 am
The founder of FlexJobs runs her startup team entirely remotely. Here’s what she’s learned about making it work without a shared office.
By Sara Sutton Fell (Founder & CEO, FlexJobs)
You’ve assembled the best thinkers in the industry for your team. The thing is, your team is all over the map—literally—from Bangladesh to Boise. Despite the distance, it’s easy to make your telecommuting team work—and work well. Here’s how. Read More »
Published on: May 20, 2013 – 11:00 am
“We separated the list into large, medium and small metro areas to find places that appeal to all.”
By Divya Raghavan (Contributing Writer, NerdWallet.com.)
As of 2012, women make up 49.3% of all U.S. workers, and 41.4% of mothers (including working wives as well as single mothers) are the main breadwinners of their household. With the current economic state, many households are finding that they need two incomes to support their families. NerdWallet took a closer look at metro areas with characteristics that support working women, including a growing economy, a small gender pay gap and robust salaries. Read More »
Published on: May 20, 2013 – 9:00 am
A startup CEO describes how she found three entrepreneurs from three different generations to work with, as well as the challenges and benefits of this unusual arrangement.
By Joanna Griffiths (Founder & CEO, Knix Wear)
When I tell people about my high-tech women’s underwear startup, Knix Wear, they often are interested in two things: 1) How on earth did you come up with this idea? and 2) Who is on your team that is making it a reality? Read More »
Published on: May 20, 2013 – 6:00 am
Singularity University’s Vivek Wadhwa got the ball rolling on a crowdsourced project to collect the stories of women working in the innovation economy worldwide. Now he needs women to step up and share their experiences, he tells Women 2.0.
By Jessica Stillman (Editor, Women 2.0)
Globally, women are increasingly participating in and shaping the innovation economy, driving changes to technology and juggling new roles with more traditional ones. How do they manage, and how do their experiences differ if they’re in Mumbai or Mountain View, Boston or Buenos Aires? How could they contribute even more?
Those are the sort of questions author and VP of innovation and research at Singularity University Vivek Wadhwa wanted to get at when he spearheaded the creation of Innovating Women Read More »
Published on: May 17, 2013 – 8:00 am
Could the way to make startups more female friendly be to make them more father friendly? Songkick thinks so.
By Jessica Stillman (Editor, Women 2.0)
The notion that work norms and corporate culture need to change in order for more women to rise to the top is an old idea. But lately a newer take on this long-discussed truism has been doing the rounds: perhaps the way to change attitudes toward women and mothers is to change policies surrounding fathers. Read More »
