By Megan Conley (Founder & CEO, Social Tribe)
When I first started Social Tribe, I was often asked about my vision for the company. I usually hemmed and hawed something about being the best social marketing agency on the planet.
In reality, making enough to pay rent and put food on the table were my KPI’s. In my opinion, “dream big” is a great philosophy, but in the early stages of building a company it’s often accompanied by side dishes of getting stuff done, staying afloat and drinking from the fire hose. The primal needs of survival often outweighed the big picture essentials like strategic planning.
The danger of living in survival mode for too long is that you start to adopt a “here and now” mentality. I noticed a cycle emerging: when any opportunity came knocking at my door, I said “yes!” Not a bad practice in theory, except that I found myself working on projects that didn’t always align with my passion, interests or skill sets. By adopting a yes attitude, I was inadvertently diluting my service offering and morphing into a jack-of-all-trades.