No CS degree? No problem. A Code Fellows insider offers scrappy suggestions on how women interested in getting into tech can teach themselves to code. By Maris McEdward (Marketing Manager, Code Fellows) Much ink has been spilled discussing the need for more women in technical roles. Studies by groups like Catalyst and McKinsey have shown that [...]
Author Archives: Jessica
Female Founders to Watch Making Parents’ Lives Easier
Raising kids is hard. The recent MamaBear Family Tech Conference spotlighted founders who are using tech to make it easier, including these incredible women. By Jessica Stillman (Editor, Women 2.0) Tech has revolutionized our work lives, our leisure, our communications, but our families? Perhaps not as much. While kids and screens are certainly not strangers, [...]
The Slow Startup: When Should You Keep Quiet About Your Business?
The founder and CEO of Stitch Fix explains why her company dodged the press, spent nothing on marketing and avoided hype in the initial phases of their startup. By Jessica Stillman (Editor, Women 2.0) Most startups would drool at the prospect of journalists knocking on their door desperate to hear about their business. Not StitchFix. [...]
How to Build a Community That Believes in Your Business
“If you want to go fast… go alone. If you want to go far… go together.” – African proverb By Sumeera Rasul and Sheila Iverson (Founders, Madesmith) We created Madesmith to tell the story of the makers who are producing well-designed goods locally and sustainably. We know that this is a very ambitious undertaking that [...]
It’s Never Too Late
The journey of one Latin American entrepreneur has taught her the importance of choosing the right team and the benefits of accelerator programs. By Angela Cois (Co-founder & COO, LastRoom) My story as entrepreneur starts late and, unfortunately, it’s not full of impressive numbers or big successes. I’d rather say that it’s a story of [...]
Early Adopters Are Men? That’s Ridiculous, Says Sephora CMO
Companies that persist in picturing early adopters as exclusively male are missing out on massive business opportunities, claims Sephora’s CMO. By Jessica Stillman (Editor, Women 2.0) Who’s the stereotypical early adopter of tech innovations? For the answer look no further than satirical Tumblr ‘White Guys Wearing Google Glass.’ This white dude image might not be [...]
What to Do When You’re Face to Face With Sexism
A female programmer who worked in tech in the 80s talks about what has changed, and what younger female technologists can do about the sexism that persists. By Jessica Stillman (Editor, Women 2.0) Compared with farming or carpentry, computer science may be a fairly young field, but women entering tech careers today can still benefit [...]
10 Steps to Pulling Off a Life Pivot
How do you get unstuck when life is not what you imagined it to be? By Bo Ren (Technical Project Manager, Opower) You’re in your 20s, a couple years into your first corporate job and you feel stuck; you’re in a less-than-ideal living situation; you’re in an unhappy and unhealthy relationship but you just can’t [...]
Sponsored: The We Own It Collaboration Announces Its 4th Annual Summit and Global Pitch Competition
The We Own It Collaboration announces its fourth annual Summit and Global Pitch Competition, June 27th & 28th in London, UK. The We Own It Summit convenes visionaries, thought-leaders, idea generators, game-changers and disrupters to identify paths of success for women high-growth entrepreneurs: from women’s access to capital, to women’s participation on boards, to the full participation of women as [...]
When Should You Start Following Your Big Dream?
When Lauren Bacon received a question from a reader who wanted to know whether she should pursue her dreams now or build up a financial cushion, she turned to consultant Elizabeth Crook for advice. This video captures their insightful discussion. By Lauren Bacon (Author, The Boss of You) One of the great gifts that comes [...]






