Facebook COO and Lean in author Sandberg placed at #6 and Mayers placed at #32.
By Rachel Lehmann-Haupt (Editor, Women 2.0)
Tech titans Sheryl Sandberg and Marissa Mayer were two of sixteen tech leaders on the infamous Forbes’ World’s 100 Most Powerful Women. Facebook COO and Lean in author Sandberg placed at #6 and Mayers placed at number #32.. The list also included Google SVP Susan Wojcicki at #30, Microsoft CFO Amy Hood at #63, and HPs Meg Whitman at #15.
According to a story in Ad Week when putting together the list Forbes considers three factors. They include money, which means company revenue, income, or GDP. They also consider media presence such as news hits, TV and radio appearances, and social media following. Finally, the editors consider the person’s impact or as Forbes put it: “the extent of their reach across industries, cultures and countries, numbers of spheres of influence and people they affect, and how actively they wield their power.”
Forbes also has a interesting infographic along side the list called “Power Circuits” that tracks the connections to the colleges and companies that helped these women get into the networks that powered their rise.
Read the complete list here.
Photo credit: Forbes.com
Women 2.0 readers: Do you dream of making the Forbes Most Powerful Women list?
Rachel Lehmann-Haupt (firstname.lastname@example.org) is an editor at Women 2.0. She also works with companies on the art of storytelling. This includes content strategy – blogs, web articles, contextual commerce, e-books and e-magazines – with the goal of better influencing and engaging audiences. She was a founding editor of TED Books and has published and edited numerous articles and books. Her interests include gender politics, working motherhood, urban innovation, health, and fashion. Her work has appeared in The New York Times, the Daily Beast, New York, Vogue, Self, Outside, and Wired. Follow her on Twitter at @rlehmannhaupt.
Photo credit: Miriam Berkley