Having women at the boardroom table or as executives can significantly increase companies’ profits.
By Allyson Kapin (Founder, Women Who Tech)
Women dominate social networks, according to the latest Nielsen report. This is not news. Women have been ruling social networks like Facebook, Twitter, and social gaming platforms for the past few years. Women also bring in half or more of the income in 55% of U.S. households. And women ages 50 and older control a net worth of $19 trillion and own more than three-fourths of the nation’s financial wealth, according to MassMutual Financial Group. Simply put, women are influential and drive the economy.
Yet when it comes to the boards of directors of companies like Adobe, Facebook, Zynga, and Pandora, women have been excluded, despite the fact that a significant segment of these companies’ user base is women. While some companies don’t think that diversifying their all white-dude boards will make a difference on fostering innovation, a business case can be made as to why having women at the boardroom table or as executives can significantly increase companies’ profits.
» Read the full article at Fast Company.