This article has been syndicated from TechCrunch.
By Rip Empson (Writer, TechCrunch)
Startups and small businesses are the engine of job creation. In the U.S., companies less than five years old created 44 million jobs over the last three decades and, over that time, accounted for all net new jobs created in the U.S. — just ask the White House. Of course, you’d think from reading TechCrunch that all small businesses raise big funding from venture capital. Nope.
The majority don’t raise any kind of venture money or angel investment — most small business owners probably don’t even know any venture capitalists.
Owning a small business is tough. Carissa Reiniger has been working in small business development for over seven years and says she’s seen countless entrepreneurs and small business owners run into what she calls the “cash flow catch 22?: If I had more money, I could make more time — and vice versa.
What’s more, the large majority of startups and small businesses that fail, she believes, don’t hit the deadpool because their ideas were terrible, but instead because their owners’ health declined, or their spouses were fed up with them working 80 hours a week, or they didn’t have the stamina or resources to push on.
That’s why Carissa founded Silver Lining — to help small business owners make enough money so that they can keep doing what they love. To help jack up the success rates of SMBs, she and her team created “The Slap”, or the Silver Lining Action PLan.