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12/09/11 | Uncategorized

Retrofit: Data-Driven Weight Loss With A FitBit And Withings Scale

By Brad Feld (Managing Director, Foundry Group)
If you’re a regular reader, you know about my interest in the quantified self and exercise. You also know my struggle with losing that “last 20 pounds” which I’ve finally decided I am going to do once and for all. As part of this, I’m using a new program called Retrofit which was created by Jeff Hyman, a long time friend and entrepreneur, and some of the leading weight loss experts in the country.

Retrofit uses a Fitbit and a Withings scale to make tracking your sleep, activity and weighing yourself easy. Your data is shared with your personal weight loss team: a registered dietitian, exercise physiologist, and behavior coach. Your experts meet with you one on one via Skype videoconference. Not only do they help you lose weight, but also they help you establish the skills to keep weight off for life.

I’ve been doing the program for a month and my experience so far has been great. I’ve learned a lot about what I’m eating wrong and have started to reprogram my bad patterns. I’ve lost a few pounds already, but am taking a long term view toward losing the 20 pounds over the next 12 months and then maintaining my weight at 190 for the balance of my life.

Jeff has created this program for people like me — busy, on the road all the time, constant meals out, and the endless struggle with getting rid of a little extra weight. The goal is not a classical “lose weight right now and then gain it back” diet. Instead, it’s focused on gradual weight loss with long term behavior change.

While it’s not inexpensive, if you look at the overall cost and what you get for it, it’s a great deal. And, even though the program is never discounted through the website, Jeff was willing to give anyone reading this blog a 50% discount if you sign up before 12/31/11. If you are interested, just call 1-800-774-5962 and use the code word “Feld” to receive the special pricing.

If losing some weight is on your upcoming new year’s resolution list, take a look at Retrofit.

This post was originally posted at Feld Thoughts.

About the guest blogger: Brad Feld is Co-Founder and Managing Director of Foundry Group. He has been an early stage investor and entrepreneur for over twenty years. Previously, he co-founded Mobius Venture Capital and, prior to that, founded Intensity Ventures. Brad is also a co-founder of TechStars. Brad has been active with several non-profit organizations and currently is chairman of the National Center for Women & Information Technology. He blogs at Feld Thoughts and Ask The VC.

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