By Jessica Stillman (Editor, Women 2.0)
Most startups would drool at the prospect of journalists knocking on their door desperate to hear about their business. Not StitchFix. When Fast Company came calling last year, CEO Katrina Lake was reluctant to be featured by the magazine.
“Stealth–not the hardly quiet ‘stealth mode’ we hear about so frequently–was a linchpin of her business plan,” explains a recent post dissecting this strategy and why it worked well for the San Francisco-personal shopping startup.